ROAD signs which promote towns as a link between the South Downs and the sea are being explored in a bid to boost tourism.
Havant Borough Council is launching an action plan to help boost tourism in Havant, Hayling Island and Emsworth.
The authority’s scrutiny board is recommending that the cabinet investigate the introduction of the slogan ‘Havant: Where the Downs Meet the Sea’ to be used in online publicity and on road signs leading into the borough.
A presentation given to councillors stated that tourism supports more than 4,000 jobs in the Havant borough – around one in 10 jobs.
The visitor spend is worth around £180m a year to the local economy.
A report from the scrutiny board meeting said: ‘The board was encouraged with the work undertaken in unison with Portsmouth City Council to help promote the borough’s attractions to a wider audience.
‘It was considered that further links needed developing with the neighbouring authorities in Chichester, not only to capitalise on nearby events but also to raise the profile of the borough.’