A CHEEKY smile and cheesy joke won Oscar Mellers a spot on primetime TV.
The six-year-old appeared on an advert on ITV after winning a national competition to find the best joke.
Oscar, from Ann’s Hill Road in Ann’s Hill, Gosport, entered the competition run by cheesemakers Babybel.
He tickled celebrity judge Alesha Dixon with his one-liner: ‘What do you get if you eat Christmas decorations? Tinsel-itus.’
Proud dad Andy, 34, a sweet seller at Gosport’s market, said he was impressed his son had beaten the other entries, which ran into the thousands.
He said: ‘He saw the competition on the telly and submitted a couple of jokes online.
‘He was chuffed when we got a phone call two weeks before we had to do the filming to say he’s been picked as one of five kids that finalists.
‘To be the winner of all of that he was really, really pleased.’
Andy, Oscar and brother Isaac, two, along with mum Anna were whisked to London for the finals.
Ahead of the final screen test Babybel paid for the family to stay in a hotel over the weekend and visit Madame Tussauds, Blue Reef Aquarium and the London Dungeons.
Oscar performed his one-liner in front of around 20 people who judged his confidence good enough to be aired during the adverts of ITV’s Britain’s Got Talent last month.
Now the cheeky chap plans to get ahead in the film industry – having already beaten his actor uncle on to the small screen.
Andy said of Oscar: ‘It’s really daunting with 20 people there, all suited and booted directors and production team. But he just seemed to take it in his stride – he impressed me.
‘He likes his dancing, he loves putting on shows for everyone.
‘He likes writing stories and drawings and loves his swimming and does street dance at school.
‘He loved the opportunity to do it – I think he got the joke out of a Christmas cracker.
‘It made him giggle so much – his little brother’s two and they just perform it in front of everyone.
‘Every week it’s a different job he wants but at the moment he’d love to do acting.’