KIND-HEARTED donors are being sought to back a campaign to reunite separated families this Christmas
The British Red Cross is calling on the people of Portsmouth to throw their weight behind the ‘Big Give Christmas Challenge’.
Founded by entrepreneur and philanthropist Sir Alec Reed, the online match funding campaign aims at helping charities raise cash over the winter by doubling all the donations made during the week-long fundraiser.
Kicking off from Monday, November 28, it’s hoped the nationwide fundraiser will generate £90,000 for the charity.
The aim is to use this cash to help reunite separated families in time for Christmas.
Malcolm Little, who runs the British Red Cross base in Commercial Road, Portsmouth, has now issued a rallying cry to the city for people to back them.
He said: ‘Many generous people donate around this time of year and we would like them to know their money could go twice as far through this campaign.’
To get involved and support the initiative, see thebiggive.org.uk. It goes live from midday on November 28.
Since the Big Give launched the campaign in 2008, the Christmas Challenge has raised over £78 million for more than 2,800 charity projects.