Return of the black horse ad is beautiful and poignant

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Being a horse enthusiast I was overjoyed to see the return of the iconic Lloyds Bank black horse.

It rears its head again in a 90-second advertisement featuring a time-travelling story depicting the versatility of equines down the years.

It starts with a gorgeous foal taking its first wobbly steps. It then moves on to a horse ploughing a field before reminding us of the important role horses played during the war and even how they were used to haul lifeboats into and out of the sea.

It comes up to date showing a disabled girl cantering through a forest.

It’s a beautifully poignant piece, but was spoilt for me by the knowledge that despite all this ‘love’ for this magnificent beast the bank does not appear to support one horse charity.