SAINSBURY’S in Farlington is calling on women to donate their old bras to help an appeal from the Hampshire and Isle of Wight Air Ambulance.
The Fitzherbert Road store wants companies, clubs and people to collect unwanted bras in the lead up to May 24 and on the day itself to support the charity’s partnership with recycling company Bag It Up. The firm recycles donated clothes, which are processed and sent to other countries for resale.
The air ambulance receives payment in relation to the weight of donated clothing, which is used to help maintain its service across the region.
John Perry, CEO of the air ambulance, said: ‘This is a fantastic initiative which is so worthwhile, and has advantages for us all.
‘Our recycling partners Bag It Up have arranged for these bras to be sent out to Africa, and we are very pleased to be able to do something for others, while raising funds to help keep your air ambulance flying and saving lives.
‘Please help by bagging up all your unwanted bras and placing them in the collection point at Sainsbury’s.’