SUPERMARKET staff will line the checkouts dressed in blue while shaking buckets to show their support for this year’s Blue Day.
Employees at the Sainsbury’s store in Farlington know more than ever how important the day is, as some of their colleagues and friends are receiving treatment for cancer.
So this year, on Friday, April 20 – a day before Pompey’s last home game of the season against Derby – they will dress up wearing Pompey shirts and blue wigs to encourage customers to make charity donations.
Sainsbury’s has supported Blue Day in the past and Lesley Powell, the store’s spokeswoman, said it’s a big community event that the staff look forward to every year.
‘It’s something that the store feels strongly about because it’s attached to Portsmouth and also the charity is important to us as well,’ she said.
‘They are staunch Pompey supporters in here so it’s a good excuse.
‘It’s something that the store has always supported.’
Blue Day is an annual event which sees hundreds of people from Portsmouth and beyond host blue-themed events in a bid to raise cash for the Tom Prince Cancer Trust.
Lesley said the store has even more reason to support the event this year.
‘There are several people that have been affected by cancer over the years and this year it’s quite prevalent,’ she said.
‘We have got a few people that are undergoing treatment themselves here. It tends to strike a chord.
‘Something like Blue Day is community-based so people know that the money is going back in to their own community and that’s really important to them.
‘Staff are really keen here to support their local community, and rightly so.
‘I am looking forward to the day. It really brings the community together.
‘Everybody knows why they are wearing blue.’
Staff at the Commercial Road Sainsbury’s store in the city centre have also registered for Blue Day this year.
The Tom Prince Cancer Trust was set up in 2004 by Pompey fan Tom’s family, after he lost his battle with bone cancer osteosarcoma.
The family is now trying to raise £1m to fund research into the disease.
So far they have raised £664,000 – and £174,000 of that has been from the previous five Blue Days.