SPEEDING motorists will be getting a reminder to slow down along a stretch of road after a council put up a flashing speed limit reminder sign.
Fareham Borough Council acted after residents got in touch with to say they were concerned about the speed cars were travelling along Fleet End Road, in Warsash.
One resident who was particularly disturbed by the fast-flowing traffic was Martin O’Grady, who runs the Jolly Farmer Inn.
Mr O’Grady said: ‘It is absolutely bonkers. As the road is straight, when they come round the corner they think they are in the country and can do more than the 30mph limit.
‘They get up speed and there are old people crossing and kids coming home from school, so it is dangerous. It’s an accident waiting to happen.’
Two council workers went out to Fleet End Road to put up a flashing 30mph speed limit sign.
Traffic management technician at the council Harun Miah said: ‘Some of the residents here have let us know that they have seen some motorists speeding along this road.
‘The sign flashes up when the drivers exceed the 30mph speed limit, reminding them to slow down.
‘We tend to keep the signs up for a short period – say two weeks – and then move them to another location, that way they are most effective.’
Six signs went up across the borough yesterday and the council has another six that are permanently in place.
Member for public protection Cllr Cartwright said: ‘The deployment of these signs serves a dual purpose.
‘They influence driver behaviour for the better, by reinforcing and drawing attention to the speed limit.
‘They can also be used to inform the police and Hampshire County Council about the speeds of road users which can in turn be used to justify enforcement and other speed restriction measures.
‘I would encourage anyone who is concerned about speeding in their area to contact their local ward councillor to request a speed limit reminder sign.’
Mr O’Grady was pleased to finally see action being taken.
He said: ‘It has been a problem for some time and it has taken a while for something to be done about it.
‘Now we have one sign going one way, perhaps they will think about putting another on the other side?’
To apply for a speed reminder sign email email@example.com or contact your local ward councillor.