WE offer our customers fantastic quality at a much cheaper cost.
That is the message from company Pep&Co, which has opened its first store in Portsmouth, inside Poundland in Commercial Road.
The company has quickly made itself a recognised high street brand, despite having only opened its first store in Northampton in July 2015.
The new shop – which opens this morning at 8am – is its 81st in the UK and its 31st ‘store in a store’-style unit.
Jai Brown, store manager at Poundland, said he was excited to work with Pep&Co.
He said that a lot of hard work has gone into making sure there is enough space for the clothes business.
People sometimes expect to pay less and not get the quality as well - but I truly believe it is there.Vicky Lee, mobile manager for Pep&Co
Jai said he and staff have put in countless hours changing around storage rooms, which includes ripping out six rooms on the third floor.
And Jai added that he believes both businesses will reap the rewards.
Mr Brown, 38, said: ‘It is going to be interesting.
‘It will be an interesting footfall with sales and is a win-win for everyone.
‘I am quite excited about it.
‘It is something we need with the competition from Poundworld and the supermarkets.
‘There have been a lot of people asking questions already.
‘I’ve been pleasantly surprised by how much Pep&Co has come up in such a short time.’
The store sells women’s, men’s and children’s clothing and offers 101-day guarantees on school uniforms.
Vicky Lee, mobile manager for Pep&Co, helps new stores set up across the country,
The 29-year-old said: ‘You are always on the go and you always come across new challenges – there has to be a lot of creative thinking.
‘We are really great value for money and the quality is there as well.
‘There’s been a lot of interest from people already. People sometimes expect to pay less and not get the quality as well – but I truly believe it is there.
‘The people who work for us and Poundland are really helpful and I’d like to think shoppers will have a good experience.’
Adrian Mountford, Pep&Co’s managing director, is anticipating that the new ‘store in a store’ will have a huge impact on Portsmouth’s fashion-conscious shoppers.
Mr Mountford said: ‘By bringing Pep&Co to Poundland in Portsmouth, we’re giving people access to the brand much more rapidly than we could on our own.’