A businessman has been bottling Southsea air into jars and selling it to fund ‘cocktails and beer' at the pub.
However Richard Reynolds, 54, who has worked in retail, does also hope his bottled air business – Loads A Money Air – will encourage people to shop on the high street.
He said: ‘I started ages ago. I was down the pub and I saw that someone was selling bottled air to China and I thought I could do it.
‘I catch the air in special jars and put a lid on it and sell them.
‘I sell them for £2 in Aurora Coffee Shop in Albert Road and £10 online.
‘It's a good way to get people to come into the high street, it’s five times more expensive online.
‘My hope is that it will make people smile and giggle a little.
‘I won’t say that the money I make will go to charity because that’s boring. I will use the money to fund cocktails and beers at the pubs.'
Currently Mr Reynolds only sells bottles of Southsea air but is planning on increasing the range of products he has on offer.
This includes Gunwharf air and Brexit air, both of which will go on sale next year.
He explained: ‘We are getting some Brexit air, it will be limited to 500 jars that we are going to release on March 29.
‘They will be a momentum so people can remember what it was like before we left. It's a little bit of fun.’
Mr Reynolds is also hoping to take his bottles of air onto the popular BBC show Dragons’ Den to seek further investment.
Explaining his presentation plans if he is accepted onto the show, he said: ‘I’m going to take on 1,000 jars, already pre-branded, and a fan – I will catch the air in the jars and then I’m going to sell the jars.
‘1,000 bottles of limited edition Dragons Den air for £50 each. I think people will buy it.’
Would you buy a bottle of Southsea, Gunwharf, Brexit or Dragons’ Den air? Let us know in the comments below.