Hampshire have announced a new deal to rename their home venue The Ageas Bowl.
The Eastleigh-based insurance company has taken over the naming rights of the Rose Bowl – the county’s ground since 2001 – after chairman Rod Bransgrove agreed a six-year deal in return for what has been called a ‘significant investment’.
After hosting Test cricket last summer, the Ageas Bowl will host two England one-day internationals this summer against the West Indies and South Africa.
And Hampshire will be hoping that the newly-named venue can play its part to win promotion back from Championship division two.
Bransgrove said; ‘We are delighted to be entering into this partnership with Ageas.
‘The nature of the deal ensures long-term investment in the club, allowing us to continue to grow as a venue.
‘That, in turn, means we can improve our customers’ experiences, be they cricket fans here to enjoy an England or Hampshire match, or any one of the tens of thousands of people who use the venue each year for their events.
‘Ageas have recognised the legacy we are building at the venue and wish to add to the excellent work done by the club and the Hampshire Cricket Board.
‘They are as keen as we are to be involved in the community and to create a lasting legacy for people in Hampshire, utilising the power of sport – and cricket in particular – to engage with them and the wider region.’