Jim Fallon has pledged to help fire the Hawks to the top tier of non-league football.
The Landford-based businessman is targeting a place in Blue Square Bet Premier following his appointment as vice chairman at Westleigh Park on Wednesday.
He agreed a deal with chairman Derek Pope after parting company with AFC Totton earlier this month.
The move will see a sizeable investment made in the Hawks, whether or not they avoid relegation from Blue Square Bet South.
Fallon is determined to see his new side challenging for the title within three years.
But before then, he recognises the more immediate concern of escaping from the jaws of relegation.
The fight for survival moves to Basingstoke Town tomorrow, with Fallon set to watch his new club (3pm).
The Hawks are precariously placed above the drop zone on goal difference alone – with seven games remaining.
‘I have come to the club looking in just one direction and that is up,’ said Fallon, managing director of Beaumont Water Heaters Ltd.
‘Between now and the end of the season everything will be aimed at keeping us in the Blue Square Bet South.
‘If things go against us and we don’t make it, then we’ll rebuild and come back stronger.
‘My investment is aimed at getting the club to back where they were – challenging at the top.
‘This season things have not gone as they should have and that has been down to some poor luck and bad decisions.
‘There needs to be a refocus and a major shake-up to get things running effectively.
‘All the profits in the next three years will be ploughed back into the team and I want the supporters to stick with us.’
Those fans will want to see results improve quickly, though.
With one win in the past 12 games, Hawks boss Shaun Gale is well aware his side must start picking up points soon.
But it won’t be easy against Basingstoke tomorrow, with their Hampshire rivals chasing the play-offs.
‘You don’t need to be a mathematician to work out we need points,’ said Gale.
‘We can take a lot of confidence from the way we have been playing, though.
‘Defensively we have plugged the gap and stopped shipping goals and the players have put some fantastic shifts in.
‘This group of players can blossom in the future but first and foremost we have to make sure we stay up.
‘It has been a massive learning curve for the youngsters and we have been a bit naive at times.
‘Our fate is still in our own hands, though. There are enough points on offer for us to survive.’
Holding midfield player Perry Ryan starts a two-game suspension but goalkeeper Dan Thomas is back in training after illness.
Central defender Chris Holland is also back in the reckoning after recovering from a knee injury.
Meanwhile, it is understood scouts will converge on the Camrose to watch Hawks striker Ollie Palmer.
Celtic, Peterborough and Cambridge are rumoured to be interested in the hitman, who will be gunning to add to the five strikes he has netted in the Hawks’ past eight games.
Hawks (from): Beazley, Thomas, Newton, Dolan, Pearce,
Arthur, Ramsey, Hutchinson, Hinshelwood, Jones, Palmer,
Nanetti, Thompson, McDonald, Woodford, Holland, Igoe,