A SECOND community-minded business has added its support to the Pompey match-day experience.
Timber and builders merchants Covers, which is based in Hilsea, is the latest firm to sponsor the Sports Mail, brought to fans mere hours after the final whistle on match-days.
More than 5,000 fans bought the first one of the season, supporting the newly-relaunched publication that has become part of Portsmouth Football Club’s fabric.
And now Covers is joining the family.
Sales director Steve Weston, who is also a Pompey fan, said: ‘The Sports Mail was part of our calendar, and if you’d been watching or playing sport then you’d want to buy it to see how your team is doing – whether nationally or local.’
Covers is also sponsoring the kit as part of a long relationship with the club.
Steve said: ‘When there was a lot of confusion around the club’s future we did step away but we kept our season tickets for our customers and staff to use, but now we want to be contracted to the club for as long as we can.’
The News had to stop printing the Sports Mail after many fans, understandably concerned about the future of their club, stopped buying it.
But there was outcry when it was announced that the publication, which had been going for 109 years, would be stopped.
The News is proud to have been able to relaunch The Sports Mail, but needs the support of fans and businesses alike to keep going.
News editor Mark Waldron said: ‘We are thrilled to have Covers, and previously the Betting Room, as sponsors for the Sports Mail, especially because of their involvement with Pompey as well.
‘We have been encouraged by how it has been supported since its relaunch and I hope a first home win of the season on Saturday will not only mean triumph on the pitch, but also even more fans turning to us for the reaction, the analysis and the scores.
‘I also want to encourage other businesses to come on board with us and share in the Sports Mail’s popularity.’