It’s hardly surprising, though, given the ins and outs at Fratton Park since the end of last season.
Yet it’s a term that describes most League One clubs’ plans of attack ahead of the 2021-22 campaign.
Indeed, with 24 teams in the third tier and 129 deals already completed to date, it suggests that few sides were happy with their lot when the summer transfer window eventually opened.
And with 155 outgoings confirmed (does not include loan deals), clubs are going for an entirely fresh approach in their bid to win promotion to the Championship.
Here’s a guide to all those transfers to date and proof that Cowley isn’t the only League One boss with his work cut out this summer.
1. L1 overhaul.jpg
From left: Scott Fraser, Tom Naylor, Jayden Stockley and Scott Twine
2. AFC Wimbledon
IN: Darius Charles (Wycombe, free), Luke McCormick (Chelsea, undisclosed), Aaron Cosgrove (Lewes, undisclosed), Zeki Oualah (Leatherhead, free), George Marsh (Tottenham, free), Aaron Pressley (Brentford, loan).
OUT: Joe Pigott (Ipswich, free), Archie Procter (Accrington, undisclosed), Shane McLoughlin (Morecambe, free), Callum Reilly, Luke O’Neill (both released). Picture: Heathcote/Getty Images)
Photo: Richard Heathcote
IN: Harry Pell (Colchester, free), John O'Sullivan (Morecambe, free), Joel Mumbongo (Burnley, loan), James Trafford (Man City, loan), Archie Procter (AFC Wimbledon, undisclosed), Liam Coyle (LIverpool, free), Joe Hardy (Liverpool, free).
OUT: Mark Hughes (Bristol Rovers, free), Joe Maguire (Tranmere, free), Reagan Ogle (Hartlepool, free).
CONTRACT TALKS: Ben Barclay, Harvey Rodgers. Picture: Justin Setterfield/Getty Images
Photo: Justin Setterfield
IN: Dapo Afolayan (West Ham, free), Josh Sheehan (Newport, free), George Johnston (Feyenoord, undisclosed), Declan John (Swansea, free), Will Aimson (Plymouth, free), Amadou Bakayoko (Coventry, free), Joel Dixon (Barrow, free), Xavier Amaechi (Hamburg, loan).
OUT: Arthur Gnahoua (Morecambe, free), Ryan Delaney (Morecambe, free), Shaun Miller, Arthur Gnahoua, Jamie Mascoll (all released). Picture: Alex Pantling/Getty Images
Photo: Alex Pantling