University of Portsmouth students can earn free meals by going meat-free

FRIENDS of the Earth has launched a scheme to encourage University of Portsmouth students to eat more meat-free meals.

Wednesday, 3rd October 2018, 9:26 pm
Updated Friday, 5th October 2018, 12:11 am

Dubbed '˜Kale Yeah!', the initiative will reward students with a free meal for every six vegetarian or vegan meals they eat at university canteens.

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Rather than using a physical card, meals and loyalty points are logged digitally '“ so students will not need to carry a specific card around to take part.

Friends of the Earth is using the pilot to investigate whether a loyalty scheme can prompt behaviour change and create eating habits that could lead to a lower-meat diet.

The free reward meal can contain meat.