11 of the biggest companies you might not know are based in Portsmouth and Hampshire

From cruise liners to retailers, the county is certainly a diverse place when it comes to business. These are some of the biggest businesses in our area, but some data suggests people are becoming less attached to these big companies.

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Sophie Roberts, managing director of Koozai and senior digital marketer, said: ‘Many shoppers are becoming less loyal to their preferred brands as the cost-of-living rises. This means that more online consumers are now turning to search engines like Google to shop around for better deals.

‘That may not be awful news for everyone. For some less well-known brands, it may even be a long-term opportunity to win over shoppers who may not have considered them in previous years.’

According to Google searches, these are the most popular Hampshire brands.