Online gambling: Portsmouth market is still growing

The very fact of its entry onto the scene, back when internet usage still existed only on the periphery for many people around the world, is testament to its ability to create a space – and a market – for itself amid trying circumstances.

Over the course of two decades, that same ability to evolve alongside its audience – and to anticipate these changes it will need to make before it slips behind the wider world of gaming – remain the hallmarks of any frontrunner in the industry.

How much has the industry grown?

By 2019, the online gambling industry was valued at $55 billion (in excess of £42 billion). Recent research determined that it was expected to grow by more than $100 billion over the course of the next six years (including 2020).

These statistics demonstrate the industry’s incredibly ability to continue leading the world of gaming forward, despite having been in existence for, by gaming standards, and incredibly long time.

Why does the market continue to grow?

With the gaming industry moving forward at such an accelerated rate, and developers and gamers alike constantly pressing forward to create new worlds, new experiences, and to unlock new potential in power and gameplay itself, how is it that a genre so longstanding and, in many ways, unchanging has managed to retain its position at the height of popularity?

The answer is likely to have many parts. For one thing, online casinos understand how to reach out to new and established players by offering their own casino welcome bonus as an incentive for signing up.

These bonuses vary drastically, and will exemplify a casino’s ability to understand the wants and need of the modern, discerning player.

What’s more, the best casinos are able to demonstrate – year on year – their propensity for keeping pace with the wider world of gaming and gamer trends. The developers behind the most successful sites are working tirelessly to create new and improved titles that cater to the wide and diverse world of gamers, rather than sticking to the same niche that once defined the real-world casinos.

By contextualising themselves within the gaming industry, and understanding how disparate trends will influence their own players’ interests, the online gambling world is able not only to retain its existing player base, but to continue drawing in and inspiring new gamers each and every year.

For instance, as the propensity for mobile gaming grows (spurred on by the rollout of 5G), developers have invested a massive amount of resources into ensuring that their games are primed for mobile and PC use. Whether they are available through a dedicated app or the phone’s browser, they are there to ensure that the world of online gambling is keeping pace with – and continuing to rival – other genres that have also managed the transition into mobile gaming.

What’s next?

The online gambling industry never stands still; it exists in a constant state of competition not only with itself, but within the larger contexts of the gaming industry as a whole. As a result, we can only anticipate further growth in line with global forecasts, and further developments in terms of market size, gameplay, and the sheer number of casinos operating online, too.

As the research pointed out, we can anticipate tech trends such as artificial intelligence, virtual reality, and advancements in machine learning capabilities to take a drivers’ seat in the next stage of the journey, and for further emphasis to be placed on ensuring the safety and enjoyment of the casinos’ players.

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