Waterlooville fitness influencer launches fitness clothing and vegan supplement brand

A WATERLOOVILLE-based fitness influencer and entrepreneur has launched a new fitness brand.

Friday, 12th July 2019, 3:15 pm
Updated Wednesday, 17th July 2019, 9:27 am
Half Human, a fitness clothing and supplement brand launched by Ben Norman from Waterlooville.

Ben Norman, from Waterlooville, has launched a new fitness clothing and plant-based supplements brand for gym-goers.

He launched Half Human after research suggested that gym-goers are increasingly looking for sustainable alternatives to established ‘fast fashion’ sportswear.

Ben set up his own digital marketing agency Koozai from scratch in 2006.

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Frustrated by cheap, ill-fitting and short-lasting mainstream disposable gym clothing, the idea for Half Human was born when Ben decided to create his own joggers that could stand up to regular workouts.

Over time that idea developed into a whole bespoke collection of sleek, slim-fitting and black gym clothing that has stood up to durability testing and has been designed to avoid common irritations such as inflexibility or rubbing.

Made with thick premium cotton and bespoke blended fabrics, the new collection features sleek and slim-fitting items including a track jacket, hoodie, hat, t- shirts, vests, shorts and joggers.

The items have been carefully crafted with stitching, elastic to provide ‘flex’ for workouts, ‘stay in place’ technical zips, tops with tapered longer bottoms for doing pull-ups and flat-locked seams to prevent rubbing.

The collection has also undergone in-house testing on rubber perishing to ensure durability.

Ben said: ‘I was sick of fast and often cheap fashion from mainstream labels and everyone I spoke to felt the same - so I started Half Human as an antidote to that. But for me, Half Human is more than just about quality, sustainable fashion for the gym.

‘It is a verbal representation of that elevated mindset that you feel when you step into your next workout session – and become a little bit stronger, greater and more than just human.’

Ben and his nutritional research team have also developed plant-based and vegan protein and vitamins supplements that are free from GMO, gluten, dairy, soy, artificial colours and flavours.

The new supplements range includes chocolate flavoured protein, pre-workout, intra-workout, vitamins and supergreens.

All the Half Human products are available online.