GERTIE the Good Goose – a baby’s teething toy distributed by a Waterlooville firm – has secured a place on the shelves of Boots.
Sweet Dreamers has secured a new listing with Boots for the toy. The three-month exclusive deal will see the must-have bird, for teething babies, land in 114 stores by January 2019 and online.
Lynda Harding, founder of Sweet Dreamers, who are the exclusive distributor of Gertie the Good Goose in the UK, said: ‘We are absolutely thrilled to be stocking Gertie the Good Goose in Boots. Targeting one of the national, much-loved retailers was a strategic decision and we are pleased it has proved successful. With the help of Boots UK we hope lots of babies teething pain is soothed this winter.’
Sweet Dreamers won best overall business at The News Business Excellence Awards earlier this year.