Hampshire organic sex aid firm wins tribunal after sacking executive who changed their web address from .org to .com 

Yes Yes Company founders Susi Lennox, right, and Sarah Brooks'Picture: Solent News & Photo Agency
Yes Yes Company founders Susi Lennox, right, and Sarah Brooks'Picture: Solent News & Photo Agency
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AN ORGANIC sex aid company called Yes Yes has won its case against a marketing executive who was sacked from his £60,000 a year job after he changed the firm's website address from .org to .com without one of his boss's permission.

Petersfield-based Yes Yes, which specialises in making natural lubricants, was founded by two women who chose to use '.org' in its domain name because they found it 'amusing'.

Pictured: Ciaran Arstall, a former senior executive at an organic sex aid company called Yes Yes was who sacked from his 60,000 a year job after he changed the firm's website address from .org to .com without his boss's permission. Photo: Solent News & Photo Agency

Pictured: Ciaran Arstall, a former senior executive at an organic sex aid company called Yes Yes was who sacked from his 60,000 a year job after he changed the firm's website address from .org to .com without his boss's permission. Photo: Solent News & Photo Agency

It is understood its closeness to 'orgasm' was humorous both to staff and customers when the now popular company  – whose slogan is 'Passionate About Sexual Health, Serious About Sexual Pleasure' – first began.

But head of sales and marketing Ciaran Arstall believed that changing it to 'yesyesyes.com' address would boost sales.

And he ignored protests from one of the founders and changed it before she gave permission, an employment tribunal heard, resulting in a significant loss of sales for the business, which had grown to be making £1.2m a year in 2014.

Mr Arstall, 45, was sacked from his £57,500 role in June 2017 after three years at the company, despite having been given a pay rise for 'extraordinary performance' just six months earlier.

Susi Lennox, 73, and Sarah Brooks, 58, the founders and directors of the company, said they sacked Mr Arstall after he forced through the website domain change, against Ms Brooks' wishes.

Mr Arstall took the company to the tribunal claiming he was unfairly dismissed and there was a breach of his contract however employment judge Mark Emerton found in the company’s favour.

The tribunal heard Mr Arstall also sent an email to an external supplier in which he disparaged one of the directors using offensive language. He was also said to have released confidential trading information with no authorisation.

Judge Emerton described the claimant's behaviour as ‘beggaring belief’ and that which ‘no right-thinking person would believe reasonable’.

In addition, he stated it was wholly inappropriate the claimant chose to covertly record his line manager during an appraisal meeting.

Mrs Lennox and Ms Brooks sold their houses in 2003 to create the company, which aimed to create a natural sexual lubricant for women – launching the brand in 2006.

Its products are found in pharmacies and high street health stores across the country and are also available in 92 countries worldwide.

In a witness statement, Mr Arstall, from Portsmouth, claimed Ms Brooks had 'animosity' towards him and had planned to remove him from his role.

An email by Ms Brooks to another colleague said she ‘could not understand why we had not got rid of Ciaran 18 months ago’.

She even referred to an acronym 'LAC', which means 'Life after Ciaran'.

He revealed he had suggested changing the website domain from 'yesyesyes.org' to '.com' to generate more online custom for the brand, which he 'worked tirelessly for'.

However Ms Brooks was against the idea, and told the tribunal the company could lose 60 per cent of their business 'overnight'.

She said: ‘I started to notice problems with the claimant in October 2014 when he set up a meeting with a design company he knew, to look at artwork changes.

‘The company was not planning a rebrand but the claimant had briefed the design company on that basis.

‘I do not know exactly when the claimant questioned our .org URL and suggest we use .com instead, but it would have been between July and November 2014.

‘I explained that .com was not available when we launched the business and the humour around the .org amused us and many customers.

‘Further, and more importantly, our website URL had at this point garnered eight years of Google positive reputation associated with it.’

While the director, from Petersfield, was away from work having a cruciate ligament operation in August 2015, Mr Arstall persuaded the company's other director, Mrs Lennox, to change the domain without consulting her.

As predicted, the company lost multiple consumers, and Ms Brooks was 'very upset' the decision had been made without consulting her.

A meeting was arranged between the directors and Mr Arstall in March 2017 to discuss his role, but he claims it was not a disciplinary meeting and that was never discussed in the conversation.

He was relieved of his role three months later in June 2017, despite no disciplinaries during his three years in the position, where he earned £57,500 annually.