Digital marketing boss urges firms to invest in their online presence in order to stay top of their game

A DIGITAL marketing firm in Hampshire is urging firms to invest in their online presence to help them bounceback after a turbulent 18 months.

Promoted by Federation of Small Businesses
Tuesday, 17th August 2021, 1:00 pm

Tillison Consulting, a digital marketing agency in Cowplain, helps businesses future-proof themselves and stand out through web design, search engine optimisation, e-commerce marketing and pay per click search campaigns.

Read More

Read More
Fareham accountants celebrate 40th anniversary with weekend away for team

Its managing director Mark Tillison, who set up the firm in 2007, said that industry changes and algorithm updates can make it hard for businesses to remain pre-eminent within their sector.

The Team of Tillison Consulting Pictured: Picture By:Andy Hornby

Mark said he has spoken to many businesses about how they have been affected by the pandemic and he urged firms of all sizes, particularly smaller businesses, to consider digital marketing.

He said that research conducted by his firm found that 72 per cent of companies kept their business afloat during the pandemic by investing in marketing.

And that even if a local business is recommended by a friend, customers will still check out the business online before they contact them, with 78 per cent of local searches resulting in offline purchases.

Mar Tillison the manager of Tillison Consulting Pictured:Mark Tillison Picture By:Andy Hornby

He also said that digital marketing is not just for large companies, as his business has been using its experience to help smaller firms, which has seen great success.

Mark said: ‘We have been taking what we have learnt over the past 15 years working with corporate clients with bigger budgets and scaling that down to small local businesses, and packaging that in a really neat way for them. The reaction has been really good and the results have been fantastic, which makes us happy.’

Tillison Consulting has created digital sales campaigns for household names such as Turtle Wax, Hildon Natural Mineral Water and Oxford University Press, plus more. For more go to tillison.co.uk/about/

Promote your business with The News

The Team working Pictured: Picture By:Andy Hornby

We have seen how tough the past year has been on businesses so we’ve decided to do our bit to help by offering a new way for businesses to market - and a lower cost.

The scheme, sponsored by the Federation of Small Businesses, will help businesses promote themselves at a fraction of the usual advertising or marketing costs.

As the pandemic ends, there’s never been a better time to promote your business and make it stand out.

Come to us and take up this one-time only opportunity for the lowest-ever cost to appear in the area’s biggest news outlet with authentic, interesting copy.

- How much does it cost?

75 per cent off normal rates. A one off, one time fee, no contract

- What do you get?

A guaranteed published article in The News - and online at portsmouth.co.uk

- How does it work?

Our business editor Kimberley Barber has been helping businesses to stand out for 10 years. She will help you identify the thing your business needs to shout about, in order to get it noticed.

Whether that’s a new product, an expansion to your team, an award win, or even just simply a change of opening hours - there are many reasons that a business would need to shine a light on itself.

Kimberley will help you to find your ‘top line’ and her team will create an authentic article to appear in the pages of The News.

Your company doesn’t need to employ somebody to find the best news, or even write it, let the experienced team at The News do it for you.

Not only will your article run alongside the daily business page, putting it in the perfect spot to reach engaged readers, it will benefit from the News’ insider track on what makes attractive content that will engage your customers.

- What could happen after appearing in The News?

Our newspaper is read by thousands of people everyday. It’s been the traditional route to reach people in Portsmouth for hundreds of years.

It is read by all major news outlets, and is often the starting point of national stories.

Being in The News gets your story in front of the right people.

If your story has editorial value, it will appear on our website portsmouth.co.uk - reaching worldwide audiences of hundreds of thousands of people.

As well as this, with the right tweaks, it could appear on The News’ Facebook page - reaching a following of 120,000 people who all have an interest in this area instantly.

The News also has Instagram, LinkedIn and Twitter followers - if appropriate for these audiences, your story will be shared on these accounts too.

Being published in The News is just the start, with our help, we can get you on the path to national recognition.

- What else do I get?

As well as the pride and prestige of appearing in the biggest and longest-serving news outlet in Portsmouth, you will become part of our network.

You’ll join a group of like-minded businesses and individuals who all have Portsmouth at their hearts.

You’ll also get access to special advertising packages and discounts, should you wish to further promote your message.

Join us, it’s the start of our business community coming together and working together for the benefit of our community.

- How do I sign up?

Email your local rep Liz Wiffin on [email protected] imedia.co.uk to get signed up

For further business support contact Emma Weatherstone, membership advisor Portsmouth & Solent Federation of Small Businesses on [email protected] or 07764432489

A message from the Editor, Mark Waldron

You can subscribe here for unlimited access to our online coverage, including Pompey, for 27p a day.