Sleep aid product from Waterlooville mum gets backing from bank

Ewan the Dream Sheep, a baby sleep aid manufactured by Waterlooville business SweetDreamers, is the only product to be featured in a social media drive by Lloyds Bank.

Business owner Lynda Harding said: ‘I’m thrilled to be part of the campaign.

‘As a brand that’s been established for more than 250 years, it’s a real honour that Ewan is the only product to be recognised and featured.’

A source at the banking giant said Lynda’s design was a perfect addition to its campaign.

A spokeswoman for Lloyds Banking Group said: ‘We chose Ewan to illustrate a great example of a local business dedicated to helping new parents.’

The bank’s drive offers top tips on a range of lifestyle choices, from education and parenting to marriage, redundancy and starting a business.

Lynda, who lives in Purbrook, added: ‘It’s been really exciting to see him on Lloyds Bank’s social media pages and to be associated with such an admired business.’

Designed to settle babies and toddlers down into a healthy sleeping pattern, Ewan the Dream Sheep glows pink and emits sounds at a low base frequency – not dissimilar from the sounds that babies hear in the womb.

More than 250,000 Ewans have been sold nationwide alongside a line of other SweetDreamers products designed by mum-of-six Linda.

Ewan the Dream Sheep has been endorsed by plenty of celebrity mums, including Una Healy from pop group The Saturdays and TV presenters Amanda Holden and Konnie Huq.

And pop star Lily Allen sang the praises of Ewan by saying: ‘I don’t know if I can survive without Ewan the Dream Sheep!’

The sheep can be found in Lloyds Bank’s For Your Next Step campaign, which was launched earlier this year.

For more details about the cuddly toy and other products by Lynda, see www.sweetdreamers.co.uk/baby-product/ewan-the-dream-sheep