Pompey fans in perfect health as baker’s stock is on the rise

AE Hicks  horse-drawn bakers van in 1907.  Was the third prize for the product or the  horse and vans turn-out?                                             Picture: Barry Cox
AE Hicks horse-drawn bakers van in 1907. Was the third prize for the product or the horse and vans turn-out? Picture: Barry Cox
The telegram received by William Halls mother  still upsetting to read 78 years on.

NOSTALGIA WITH BOB HIND: Curse of the telegram: Dear Mrs Hall – your son is dead

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Earlier this week I published a picture of an advert recalling Hicks, the Fratton Park bakery in Goldsmith Avenue.

I asked how many readers recalled this Portsmouth outlet that boasted: ‘Every man will get nearest the goal of perfect health when he eats good bread’.

AE Hickss horse and van in what could have been a trade show on Southsea Common. (Barry Cox collection)

AE Hickss horse and van in what could have been a trade show on Southsea Common. (Barry Cox collection)

My youthful colleague Bob Hind is, of course, not old enough to remember the shop.

However, he did manage to dig out, thanks to his collector friend Barry Cox, the pictures here today.

As you can see, according to Bob’s Kelly’s Directory, in 1948 AE Hicks and Co not only had the shop in Goldsmith Avenue but stables around the corner in Apsley Road and premises in Albert Road, Southsea.

Bob says: ‘They appear to have won third prize in some event or other in 1907. This could have been for their bread or cakes or perhaps for the turn-out of the horse or van.

A.E. Hicks address in 1948 with the stables in Apsley Road off Goldsmith Avenue.

A.E. Hicks address in 1948 with the stables in Apsley Road off Goldsmith Avenue.

‘Another event which was held on Southsea Common was what might have been a trade show with all businesses which had horse-drawn vans and wagons vying for the best turned-out equipment.’

I should still like to see any pictures of the Goldsmith Avenue shop.

Who ate all the pies? The advert for the Fratton Park Bakery.

Who ate all the pies? The advert for the Fratton Park Bakery.