Business Excellence Awards 2021: How to write a winning award entry? Expert to reveal secrets

HOW to write a winning award entry – that’s the question on everybody’s lips.

Monday, 22nd March 2021, 7:00 am
Updated Monday, 22nd March 2021, 11:14 am

The News hopes to help prospective award winners get one step closer to their goal by holding a free webinar where expert writer Lucinda White will be sharing her top tips for success.

The News Business Excellence Awards are due to take place on July 8 at the Portsmouth Guildhall and winners will be announced across 15 categories.

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There’s still time to get your entries in as the deadline has been extended until May 14.

To help with your entry we have teamed up with Lucinda, who runs a bespoke award writing consultancy Pure Awards, to put on a free 90-minute webinar on Wed nesday, March 31.

Lucinda works closely with The News’s event team – JPIMedia Events – to assist business owners and marketing teams to prepare for awards across the country.

She said: ‘Come along, it’s free and I have a wealth of experience to pass on. It will be a valuable use of people's time – from those who are new to awards, to those who have entered before and just want a refresh, everybody will learn something. There will be guest speakers and interactive features.

Guests at The Portsmouth News Business Excellence Awards 2020 at Portsmouth Guildhall. Pictured: Emma Dunford, Matt George, Guy Bonnett and Harry Love of BAE Systems. Picture: Habibur Rahman

‘At the end of it people will be more confident in doing their entry and there is lots of support afterwards too.’

Linda Pritchard, events organiser, said: 'This is a great opportunity for all those thinking of entering our awards.

‘This year the competition is going to be tougher than ever - and we've already had some outstanding entries in - so if you want to get the edge, or if you simply don't know where to start and want a few pointers, t hen this webinar is a must.

Lucinda White, who runs a bespoke award writing consultancy Pure Awards

'Our expert Lucinda will guide you through the common mistakes, and give you some advice on what the judges are looking for.

'The webinar is free to attend, and our awards are free to enter, so there really is nothing to lose.’

The webinar will cover the benefits of entering awards, give help preparing award applications and give tips on how you can impress the judges.

To register your place, go to

News Business Excellence Awards

This year's categories:

Small Business of the Year

Medium Business of the Year (Sponsored by Citrus IT Support)

Large Business of the Year

Young Entrepreneur of the Year (Sponsored by the University of Portsmouth)

Lead sponsor of The News Business Excellence Awards - the University of Portsmouth

Start up Business of the Year

International Business of the Ye ar

Employer of the Year

Leisure, Retail & Tourism Business of the Year

Training Programme of the Year

Company CSR Initiative of the Year (Sponsored by BAE Systems)

Apprentice/Trainee of the Year (Sponsored by Portsmouth College)

Entrepreneur of the Year

Sustainable Business Award (Sponsored by Portsmouth Water)

Lifetime Achievement Award

Overall Business of the Year (Sponsored by Verisona Law)