Businessman sets up an app to combat fly-tipping and is endorsed by celebrities

A BUSINESSMAN has created an app to combat fly-tipping.

Martin Montague, from the Meon Valley invested £250,000 of his own money to create ClearWaste.com in a bid to make it easier for people to report illegally dumped rubbish anywhere in the UK.

Martin Montague, who set up ClearWaste with his 'turdis' that he created from a portaloo that was dumped on the side of a road.

placeholder image — Martin Montague, who set up ClearWaste with his 'turdis' that he created from a portaloo that was dumped on the side of a road.

He said he was ‘sick-to-death’ of seeing fly-tipping blighting our countryside and towns, which is why he set up the service.

The last straw for him was seeing a portaloo dumped on the side of the road - so turned it into a Doctor Who style ‘turdis’.

Only Fools and Horses star John Challis, The Inbetweeners actress Emily Head and Frankie Oatway, star of Discovery Channel's Strippers: Cars For Cash filming adverts for ClearWaste.com, a new app and website that helps people report fly-tipping, get rid of junk legally and recycle unwanted DIY materials.

He said: ‘I decided to highlight how bad fly-tipping is by giving it a quick paint job and turning it into a tardis – or turdis as some people called it. It is disgusting that someone could just fly-tip it - and leave it for some council employees to have to deal with.’

The ClearWaste.com app and website links to every local authority in the country and will help to combat fly-tipping.

It gives councils the location of the rubbish along with details and photographs and, over time, the mapping technology should be able to discover patterns in fly-tipping in order to catch criminals.

It also aims to help to boost recycling rates by linking consumers who have, for example, unwanted DIY materials with those who want such items, thus saving them money and reducing the amount going into landfill.

A price comparison section of the app and website allows consumers to find licenced waste companies to get rid of junk at reasonable prices, and help them avoid being ripped off by rogue traders who take their cash and then fly-tip the rubbish, leaving the householder at risk of prosecution.

He was helped out by TV stars to promote the app in a video advert.

Actor John Challis (Boycie in Only Fools and Horses), Emily Head (Carli in The Inbetweeners) and Frankie Oatway, from the Discovery series Strippers: Cars for Cash all starred in the ad.

The ClearWaste.com app is now live and available free from the Apple and Google Play app stores.