Domino's in Gosport chosen to try out in-car pizza collection method

Domino’s has created a new delivery system that is being trialled in Gosport, ahead of a potential national rollout.

Instead of standing around inside the store in The Avenue, Alverstoke, customers can now park up in a designated Domino’s parking space, and have the food brought out to them by a member of staff.

The service uses location technology to track the customer’s journey from their sofa to the store.

Wayne Benson, managing director for Domino’s Alverstoke said: ‘Collection is hugely popular in our store and we know our Alverstoke pizza fans love a great deal.

By offering in-car collection, we’re giving our customers even more options to get their hands on a Domino’s pizza.

‘In these uncertain times we know how important it is to be able to rely on your local store to cook up delicious food when you’re craving it the most. We’re proud to be able to go a step further and make life that little bit easier by bringing your order directly to your car when you come to collect your food.’

Once food has been ordered online, Gosport customers can pick the in-car collection option, and will get a text 10 minutes before their food is ready.

Customers then agree to share their location via their mobile phone, and arrive at the designated parking area.

Domino’s group digital director Clive West said: ‘We are delighted to launch in-car collection at our Alverstoke store.

‘We’ve listened to our customers and know that convenience and speed are key when it comes to collection. despite this being an extremely challenging year for many, we are privileged to be able to develop new innovations for our customers.

‘If the trial at Alverstoke is a success we’ll be looking to roll this out to other stores in the UK, we can’t wait to hear customer feedback.’

Contact-free delivery and more rigorous hygiene training has also been implemented by Domino’s as a result of the coronavirus pandemic.

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