Fishmongers hook in top award as they prepare to launch new Emsworth store

Fresh From The Boat, run by Chantelle and Peter Williams, hooked the top award for Best Mobile Fish Shop at the Master Fishmonger Awards 2020.

The Williams family has been supplying local, sustainable and traceable seafood direct from their boat for eight years and launched their new mobile fish shop in 2018.

The team sells freshly caught fish and shellfish within 12 to 24 hours of it being caught.

Chantelle and Peter have also been working during lockdown to launch their first static fish shop in July where freshly caught seafood will be sold at Emsworth Yacht Harbour - helping to create jobs for people.

Chantelle said: ‘We celebrate every species that is found in the central south coast, from sea bass and Dover sole to crab, lemon sole and so much more.

‘We actively encourage the local community to enjoy all seafood species so that we don’t have to target specific types of seafood and cause pressure on our local stocks.

‘We are very proud of our business and the fish we supply, and we’re honoured to be recognised with a Master Fishmonger Standard Award.

‘The coronavirus crisis has had a big impact on our business and while we have continued to sell our catch locally and given free fish boxes to vulnerable people within our community, we really can’t wait to be out travelling with our award-winning mobile fish shop in the near future.’

The couple also educate people on the importance of buying fresh and sustainably caught produce through their open days and fish filleting lessons.

They also offer a home delivery service and supply fishmongers, restaurants and pubs.

Fresh From The Boat also won the Independent Fresh Fish Retailer of the Year category of the Fishing News Awards in 2018.

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