Lidl: Discounter's expansion plans revealed as new stores earmarked for Portsmouth and Fareham - see full list
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Lidl has revealed its ‘wish list’ for new stores after welcoming a record number of shoppers to its locations in 2022. The German discounter was recently named as the fastest growing supermarket after it reported a rise in sales of 26 per cent.
Some current supermarkets are set to close, including the location in London Road, Cowplain – which was deemed ‘no longer fit for purpose’. That location is set to close on May 28 but Lidl is also looking to relocate many of its supermarkets as well as launch new ones.
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Hide AdOver 50 new shops were opened last year alongside a further 15 locations across the country over the past three months. Ryan McDonnell, Lidl GB CEO, said: ‘The last few years have been challenging for everyone, but we’ve made it clear that we’re more committed than ever to ensuring that every single household has access to a Lidl store.
NOW READ: Cowplain Lidl to close
‘That’s why our focus is firmly on the future as we continue to grow and invest in our infrastructure, while keeping a lookout for more sites and locations across the country.’ Lidl has released a document outlining their expansion intentions and are hunting for suitable locations – giving each area a key number.
These areas include central and west Portsmouth (42), Drayton (41), Emsworth (18), north Fareham (20) and Segensworth (21). Lidl plans to relocate two sites – London Road, Cowplain (14), and the current store in Fareham (19).
The discounters are currently battling it out for supremacy, as rival Aldi also has new stores on its mind – with a new store opening soon in The Pompey Centre in Fratton, a stones throw away from the Lidl in Goldsmith Avenue. Mr McDonnell said the business has received over 1.4million new shoppers from their competitors over the course of last year.
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Hide Ad‘This alone shows the potential for continued growth as customers refuse to pay a premium for their shopping, when they know they can get the same, if not better quality at Lidl,’ he added. ‘As we progress further into 2023, we know that more shoppers will make the switch, and whichever of our stores they choose, they know they’re getting the best value.’
Here is the full list of all the Central South England locations which Lidl wants to expand to.