Lifestyle brand Piglet in Bed aims to make your home comfy as it announces new store opening in Gunwharf Quays
West Sussex homeware brand to open its first outlet store
A new homeware brand which began its life in a West Sussex garden shed in 2017 will be opening its first ever outlet store in Portsmouth next month.
Piglet in Bed currently has three stores across the country with the new Portsmouth store set become its fourth when it opens in July. The brand started out by specialising in bedsheets but now sells a range of homeware which will be stocked in the new shop in Gunwharf Quays.
Founded by Jessica Hanley, it makes natural, low-maintenance bedding which can be mixed and matched, as well as a range of sleepwear, bath and homeware collections for everyday living.
Jessica, Piglet in Bed CEO, said: “We’re thrilled to be opening at Gunwharf Quays. It’s a destination recognised for its curated mix of quality and discovery, which aligns with our efforts to make natural, timeless home comforts more accessible. We can’t wait to welcome both long-time fans and new faces into the cosy Piglet in Bed community.”
The outlet store will stock a selection of items that have garnered Piglet in Bed a following at their existing stores in Harrogate, Tunbridge Wells and Bath. From its signature linen bedding, gingham and striped designs, and sleepwear the space is intended to reflect the brand’s warm, lived-in aesthetic.
Yvonne Clay, Centre Director at Gunwharf Quays, said: “Piglet in Bed's upcoming arrival is fantastic news for the centre. The brand will bring something new and interesting to our line-up, giving our guests even more opportunity to make their homes feel special and unique for less.
“Choosing Gunwharf Quays for its first outlet store is a strong endorsement of the destination’s appeal and we look forward to seeing it become a popular addition with our guests.