Stance opened in Gunwharf Quays in Portsmouth.
The shop sells a range of products for men, women and children and offers socks, underwear and T-shirts at 30 per cent off the RRP.
Yvonne Clay, senior marketing manager said: ‘Gunwharf Quays is thrilled to have welcomed Stance to the centre just in time for the half term holiday. It’s a fashion brand that’s rooted in creativity and has made a wardrobe staple something truly exciting, adding to the diverse fashion offer we have across the centre and allowing the whole family to buy more for less without compromising on style.’
Founded in 2010 the company collaborated with artists and athletes including Rihanna, James Harden andBubba Watson.
In under 10 years, Stance has sold its products to people in 60 countries across the world and has recently expanded its lines to include underwear and T-shirts.
It opened on Wednesday, February 19.