WATCH: Rolls-Royce unveils the new Phantom
A spokesman for the company, which has its production plant at Goodwood near Chichester, said: 'From the moment Sir Henry Royce introduced the Rolls-Royce Phantom in 1925 it was judged ‘The Best Car in the World’ by the cognoscenti.
'As a result it has conveyed some of the world’s most influential and powerful men and women to the most defining historical moments over the last 92 years.
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Hide Ad'Every new Phantom that has subsequently appeared has successfully retained the title of ‘Best Car in the World’ as a result of Rolls-Royce’s tireless pursuit of perfection, visionary engineering, aesthetic acuity and deep understanding of what the world’s leading luxury item should be.
'Quite simply, Rolls-Royce has innovated for almost a century to set the benchmark and satisfy the most discerning luxury patrons.
'A new benchmark will be set today as the New Phantom – the eighth generation of this great nameplate – arrives.'