Aldi teases its Christmas advert for 2021 but Kevin the Carrot is nowhere to be seen

ALDI has dropped the first teaser for its annual Christmas advert.
By Matthew Mohan-Hickson
Published 6th Nov 2021, 12:00 BST
Updated 6th Nov 2021, 17:10 BST
Teaser featuring Ebanana Scrooge for the new Aldi Christmas advert. Picture: AldiTeaser featuring Ebanana Scrooge for the new Aldi Christmas advert. Picture: Aldi
Teaser featuring Ebanana Scrooge for the new Aldi Christmas advert. Picture: Aldi

However the popular Kevin the Carrot is nowhere to be seen.

Instead a new animated character Ebanana Scrooge has been introduced for 2021.

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Kevin the Carrot has been the star of Aldi’s festive campaigns for the previous five years – and the toys based on the character are hugely popular during the Christmas period, notoriously selling out fast.

The new 20-second clip shows a child Ebanana Scrooge patiently waiting for Santa, snuggled up next to a mince pie in front of a roaring log fire on Christmas Eve.

SEE ALSO: Watch the John Lewis Christmas ad for 2021

A mystery hand then appears and takes the mince pie, leaving the banana behind - at which the upset Ebanana cries, ‘Santa, wait…why didn’t he take me?’

Just before the teaser clip fades, Ebanana jumps up and angrily declares, ‘I hate Christmas…’ - leaving viewers wondering what happens next in this festive tale.

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The full advert will debut on Thursday, so tune back in to find out Ebanana’s full story!

You can watch the teaser in the link embedded in this story.

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