Build-a-Bear workshop has been forced to abandoned its ‘Pay-Your-Age’ sale after a surge in demand sparked safety concerns.
The sale, which let customers buy a bear and not pay full retail price just however old they are, proved to be massively popular across the country with customers facing up to nine-hour queues in some places.
In order to participate in the 'Pay-Your-Age’ sale parents had to sign up for the Build A Bear bonus reward scheme and then head down to a store and pick out a bear.
However Build-a-Bear have now been forced to pull the plug on the special event due to safety concerns.
In a post on Facebook, the company said: ‘Queues Closed for Pay Your Age Day Event per local authorities, we cannot accept additional Guests at our U.K. Build-A-Bear Workshop locations due to crowds and safety concerns.
‘We have closed queues in our U.K. stores. We understand some of our Guests are disappointed and we will reach out directly as soon as possible.’
Build-a-Bear Workshop does not have a store in Portsmouth but does have ones in Brighton, Basingstoke and Southampton.
The Basingstoke store was one of the first ones to shut its doors.
The ‘Pay-Your-Age’ sale was announced by Build-a-Bear earlier this week. In a post on their website, the company said: ‘On 12 July, you can pay your age for any furry friend in the Workshop! It’s easy – how old you are is how much your furry friend costs.
‘It’s our biggest in-store deal EVER – and it’s a special offer for Bonus Club members.
‘If you’re not a Bonus Club member, it’s free and easy to join! Join now to save time, or sign up in the Workshop! See you in the Workshop on 12 July – bring in the whole family and share the experience with #BuildABear!'
The lowest price little ones could snap up a bear for was £1 so even if your youngster was a few months old you had to fork out at least a pound to buy one.