Honour brings sweet success for company that helps families get a good night’s sleep

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‘IT HAS raised our profile locally and helped secure major contracts’.

That’s the view from Lynda Harding, founder of Waterlooville firm Sweet Dreamers, which won Overall Business of the Year and Small Business of the Year award at The News’ Business Excellence Awards 2018. 

Lynda Harding, Managing Director of Sweet Dreamers Ltd and her team.

Lynda Harding, Managing Director of Sweet Dreamers Ltd and her team.

Lynda, pictured on our cover, said they had seen a rise in interest from local independent retailers and from local parents. 

She said: ‘We have also seen a rise in orders from local parents. They didn’t realise we were in their area.’ 

Lynda said that as well as the boost to business, they had appeared at trade and consumer shows, and secured major contracts with large retailers such as John Lewis, Boots, plus many more. 

Sweet Dreamers has also just launched its upgraded Ewan Deluxe, which has a motion sensor and a removable pod making it machine-washable. It also branched out into range of other products such as Gertie the Good Goose, a teether, and flat versions of Ewan and comforters.  Plus it has two products, which are top secret as they are still in development. 

Lynda, a mum of six, set up Sweet Dreamers after she invented a sleep aid to help her young son. After seven years in development, the product finally hit the shelves in 2010. 

Lynda said: ‘When we first set up, and it was just me, you have dreams of seeing your product become a household name.

‘To think that we have achieved that is beyond my wildest dreams.

‘The fact that we are helping so many children and families to get better quality sleep, making them happier, is a brilliant feeling.’