Could you name Mars Rover?
ExoMars - a six-wheeled British-built robot - will travel across the planet to find out how it has evolved and search for conditions for life.
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Hide AdPeake, from Westbourne, unveiled the competition at the Farnborough International Air show today.
He said of the upcoming European mission: '˜Mars is a fascinating destination, a place where humans will one day work alongside robots to gather new knowledge and search for life in our Solar System.
"The ExoMars rover is a vital part of this journey of exploration and we're asking you to become part of this exciting mission and name the rover that will scout the Martian surface."
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Hide AdThe winner will miss out on the Mars trip but will be treated to a tour of the Stevenage Airbus facility where the rover is being built.
Science Minister Sam Gyimah urged participants to submit "bold" entries and threw a suggestion into the mix - Rover McRoverface.
He said: "Exploring the surface of another planet is what many scientists and researchers dream of and now a British-built rover will travel the surface of Mars to answer some fundamental questions, and the public can be part of this exciting new chapter by naming the rover.
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Hide Ad"We want creative and bold entries - I'll start the ball rolling with Rover McRoverface!"
Members of the public may recall the last time a naming poll was launched for a £200 million survey ship in 2016.
Some 124,000 people voted for the infamous moniker Boaty McBoatface, which was later changed to RRS Sir David Attenborough.
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Hide AdThe UK is a key contributor to the European Space Agency's ExoMars mission, having invested E287 million (£256.3 million).
A link to enter the ExoMars Rover competition can be found here.
It is open to residents of countries belonging to the ESA.