Southsea barbershop Life Changer Trims offers more than just hair cuts as it gives hope and opportunities to young apprentices

A NEW barber shop in Southsea is offering more than just hair cuts.
Life Changer Trims barber shop provides apprenticeship to youths to equip them with  essential  skills. 
Pictured: Hussain Arshad and August Joseph John. Picture by Mable NsingoLife Changer Trims barber shop provides apprenticeship to youths to equip them with  essential  skills. 
Pictured: Hussain Arshad and August Joseph John. Picture by Mable Nsingo
Life Changer Trims barber shop provides apprenticeship to youths to equip them with essential skills. Pictured: Hussain Arshad and August Joseph John. Picture by Mable Nsingo

Life Changer Trims has launched an apprenticeship scheme to help young people learn new skills and keep them out of trouble.

August Joseph John, the founder of the business on Fawcett Road, said: ‘I opened this shop to give the young ones opportunities to learn and to stop them causing trouble on the streets. I know how it feels so I just want to motivate the kids to learn and earn money.’

Read More
Meet the Portsmouth artist who found solace in ancient art form and is hoping to...
August Joseph John,owner of the Life Changer Trims barbershop cutting a client's hair in his barber shop. Picture by Mable NsingoAugust Joseph John,owner of the Life Changer Trims barbershop cutting a client's hair in his barber shop. Picture by Mable Nsingo
August Joseph John,owner of the Life Changer Trims barbershop cutting a client's hair in his barber shop. Picture by Mable Nsingo

The 36-year-old, who was born and raised in Gambia, worked in barber shops for many years before setting up his own business in premises that used to be a women’s clothing store.

Mr John, who is a father himself, said he wants to teach young people skills that could help them carve a career path and broaden their future options.

He said: ‘I want the kids to learn from me because it’s not easy. The main thing is to give them the opportunity to learn something and have a job.’

One apprentice who works for Life Changer Trims, Dilpreet Singh, said: ‘Education isn’t really for everyone. I feel like some people just learn the best when they do something and I think apprenticeships are the best for that.’

The 21-year-old, who enjoys the practical style of learning Mr John offers, shared how working in the shop has taught him about the practicalities of being a barber, while also improving his social skills and ability to communicate with people from a variety of backgrounds.

The apprentice, of Jubilee Road, said: ‘It’s enjoyable, you get people from all different walks of life coming through the shop. You learn a lot. I don’t fully know about how I want to go about the rest of my life but this is definitely an option for me now.’

In addition to helping young people in the local community find work, Mr John has also managed to attract famous customers into his shop, including footballers Anton Walkes and Jamal Lowe.

The entrepreneurial barber has also spent the pandemic planning for the re-opening of his shop on new premises, which opened two months ago.

One of his new innovative ideas is the use of a face steamer treatment given to all customers, which he hopes will act as a unique selling point for his business.

Mr John, who lives in Fratton, hopes the improvements will provide a much-needed boost after months of lockdowns.

The shop is operating a booking system, where appointments can be booked online. It also offers walk-in appointments based on availability.

Story by Jasmine Carey

Promote your business with The News

We have seen how tough the past year has been on businesses so we’ve decided to do our bit to help by offering a new way for businesses to market - and a lower cost.

The scheme, sponsored by the Federation of Small Businesses, will help businesses promote themselves at a fraction of the usual advertising or marketing costs.

As the pandemic ends, there’s never been a better time to promote your business and make it stand out.

Come to us and take up this one-time only opportunity for the lowest-ever cost to appear in the area’s biggest news outlet with authentic, interesting copy.

- How much does it cost?

75 per cent off normal rates. A one off, one time fee, no contract

- What do you get?

A guaranteed published article in The News - and online at portsmouth.co.uk

- How does it work?

Our business editor Kimberley Barber has been helping businesses to stand out for 10 years. She will help you identify the thing your business needs to shout about, in order to get it noticed.

Whether that’s a new product, an expansion to your team, an award win, or even just simply a change of opening hours - there are many reasons that a business would need to shine a light on itself.

Kimberley will help you to find your ‘top line’ and her team will create an authentic article to appear in the pages of The News.

Your company doesn’t need to employ somebody to find the best news, or even write it, let the experienced team at The News do it for you.

Not only will your article run alongside the daily business page, putting it in the perfect spot to reach engaged readers, it will benefit from the News’ insider track on what makes attractive content that will engage your customers.

- What could happen after appearing in The News?

Our newspaper is read by thousands of people everyday. It’s been the traditional route to reach people in Portsmouth for hundreds of years.

It is read by all major news outlets, and is often the starting point of national stories.

Being in The News gets your story in front of the right people.

If your story has editorial value, it will appear on our website portsmouth.co.uk - reaching worldwide audiences of hundreds of thousands of people.

As well as this, with the right tweaks, it could appear on The News’ Facebook page - reaching a following of 120,000 people who all have an interest in this area instantly.

The News also has Instagram, LinkedIn and Twitter followers - if appropriate for these audiences, your story will be shared on these accounts too.

Being published in The News is just the start, with our help, we can get you on the path to national recognition.

- What else do I get?

As well as the pride and prestige of appearing in the biggest and longest-serving news outlet in Portsmouth, you will become part of our network.

You’ll join a group of like-minded businesses and individuals who all have Portsmouth at their hearts.

You’ll also get access to special advertising packages and discounts, should you wish to further promote your message.

Join us, it’s the start of our business community coming together and working together for the benefit of our community.

- How do I sign up?

Email your local rep Liz Wiffin on [email protected] to get signed up

For further business support contact Emma Weatherstone, membership advisor Portsmouth & Solent Federation of Small Businesses on [email protected] or 07764432489

A message from the Editor, Mark Waldron

You can subscribe here for unlimited access to our online coverage, including Pompey, for 27p a day.

Related topics: