It’s hardly surprising, though, given the ins and outs at Fratton Park since the end of last season.
Yet it’s a term that describes most League One clubs’ plans of attack ahead of the 2021-22 campaign.
Indeed, with 24 teams in the third tier and 129 deals already completed to date, it suggests that few sides were happy with their lot when the summer transfer window eventually opened.
And with 155 outgoings confirmed (does not include loan deals), clubs are going for an entirely fresh approach in their bid to win promotion to the Championship.
Here’s a guide to all those transfers to date and proof that Cowley isn’t the only League One boss with his work cut out this summer.
Indeed, with 24 teams in the third tier and 129 deals already completed to date, it suggests that few sides were happy with their lot when the summer transfer window eventually opened.
5. Burton
IN: Cameron Borthwick-Jackson (Oldham, free), Omari Patrick (Carlisle, free), Deji Oshilaja (Charlton, free), Bryn Morris (Pompey, free), Louis Moult (Preston, free), Frazer Blake-Tracy (Peterborough, free), Thomas O'Connor (Southampton, free), Conor Shaughnessy (Rochdale, free), Ellery Balcombe (Brentford, loan), Jacob Maddox (Vitoria Guimaraes, loan).
OUT: Stephen Quinn (Mansfield, free), Arthur Gnahoua (Morecambe, free), Colin Daniel, John-Joe O'Toole, Owen Gallacher, Neal Eardley, Mike Fondop, Ben Fox (all released). Photo: Joe Pepler
6. Cambridge United
IN: Lloyd Jones (Northampton, free), James Brophy (Leyton Orient, free), Shilow Tracey (Tottenham, free), Jack Lankester (Ipswich, undisclosed), George Williams (Bristol Rovers, free), Sam Smith (Reading, free), Jensen Weir (Brighton, loan).
OUT: Kyle Knoyle (Doncaster, free), Luke Hannant (Colchester, free), Callum Burton (Plymouth, free), Paul Mullin (contract expired).
CONTRACT TALKS: Andy Dallas Picture: Pete Norton/Getty Images Photo: Pete Norton
7. Charlton
IN: Jayden Stockley (Preston, undisclosed), Craig MacGillivray (Pompey, free), George Dobson (Sunderland, free), Akin Famewo (Norwich, loan).
OUT: Chuks Aneke (Birmingham, free), Deji Oshilaja (Burton, free), Darren Pratley (Leyton Orient, free), Ben Amos (Wigan, free), Marcus Maddison (Spalding Utd, free), Andrew Shinnie, Erhun Oztumer (both released). Photo: JPIMedia