It’s hardly surprising, though, given the ins and outs at Fratton Park since the end of last season.
Yet it’s a term that describes most League One clubs’ plans of attack ahead of the 2021-22 campaign.
Indeed, with 24 teams in the third tier and 129 deals already completed to date, it suggests that few sides were happy with their lot when the summer transfer window eventually opened.
And with 155 outgoings confirmed (does not include loan deals), clubs are going for an entirely fresh approach in their bid to win promotion to the Championship.
Here’s a guide to all those transfers to date and proof that Cowley isn’t the only League One boss with his work cut out this summer.
Indeed, with 24 teams in the third tier and 129 deals already completed to date, it suggests that few sides were happy with their lot when the summer transfer window eventually opened.
9. Crewe
IN: Chris Long (Motherwell, free), Kayne Ramsay (Southampton, loan), Shaun MacDonald (Rotherham, free), Tommie Hoban (Aberdeen, free).
OUT: Olly Lancashire (released), Omar Beckles (Leyton Orient, free), Ryan Wintle (Cardiff, free).
Picture: Tony Marshall/Getty Images Photo: Tony Marshall
10. Doncaster Rovers
IN: Ben Close (Pompey, free), Kyle Knoyle (Cambridge Utd, free), Ro-Shaun Williams (Shrewsbury, free), Tommy Rowe (Bristol City, free), Matt Smith (Arsenal, loan), Jordy Hiwula (Pompey, free).
OUT: James Coppinger (retired), Reece James (Blackpool, free), Brad Halliday (Fleetwood, free), Danny Amos, Madger Gomes, Joe Wright (all released). CONTRACT TALKS: Jason Lokilo, Lirak Hasani. Photo: PinPeP
11. Fleetwood
IN: Ryan Edmondson (Leeds, loan), Brad Halliday (Doncaster, free), Tom Clarke (Salford, free), Harry Wright (Ipswich, free), Max Clark (Hull, free), Anthony PIlkington (East Bengal, free).
OUT: Wes Burns (Ipswich, undisclosed), Sam Finley (Bristol Rovers, free), Paul Coutts (Bristol Rovers, free), Josh Morris (Salford, free), Harvey Saunders (Bristol Rovers, free), Nathan Sheron (Harrogate, free), Mark Duffy, Glenn Whelan (both released). Picture: Stu Forster/Getty Images Photo: Stu Forster
12. Gillingham
IN: Max Ehmer (Bristol Rovers, free), Olly Lee (Hearts, free), Ben Reeves (Plymouth, free), David Tutonda (Bristol Rovers, free), Danny Lloyd (Tranmere, free), Aaron Chapman (Motherwell, free), Danny Lloyd (Tranmere, free).
OUT: Jack Bonham (Stoke, free), Dominic Samuel (Ross County, free), Jordan Graham (Birmingham, free), Matty Willock (released), Connor Ogilvie (rejected ne deal).
Picture: GEOFF CADDICK/AFP via Getty Images Photo: GEOFF CADDICK