It’s hardly surprising, though, given the ins and outs at Fratton Park since the end of last season.
Yet it’s a term that describes most League One clubs’ plans of attack ahead of the 2021-22 campaign.
Indeed, with 24 teams in the third tier and 129 deals already completed to date, it suggests that few sides were happy with their lot when the summer transfer window eventually opened.
And with 155 outgoings confirmed (does not include loan deals), clubs are going for an entirely fresh approach in their bid to win promotion to the Championship.
Here’s a guide to all those transfers to date and proof that Cowley isn’t the only League One boss with his work cut out this summer.
Indeed, with 24 teams in the third tier and 129 deals already completed to date, it suggests that few sides were happy with their lot when the summer transfer window eventually opened.
18. Plymouth Argyle
IN: James Wilson (Ipswich, free), Dan Scarr (Walsall, free), Macaulay Gillesphey (Brisbane Roar, undisclosed), Callum Burton (Cambridge Utd, free), James Bolton (Pompey, free), Jordan Houghton (MK Dons, free).
OUT: Ben Reeves (Gillingham, free), Will Aimson (Bolton, free), Frank Nouble (Colchester, free), Lewis Macleod, Byron Moore, Ben Reeves, Scott Wootton (all released). Photo: Joe Pepler
19. Pompey
IN: Liam Vincent (Bromley, undisclosed), Clark Robertson (Rotherham, free), Ryan Tunnicliffe (Luton, free), Shaun Williams (Millwall, free), Gavin Bazunu (Man City, loan), Kieron Freeman (Swansea, free).
OUT: Tom Naylor (Wigan, free), Jack Whatmough (Wigan, free), Ben Close (Doncaster, free), Ryan Williams (Oxford Utd, free), Craig MacGillivray (Charlton, free), Bryn Morris (Burton, free), Andy Cannon (Hull City, free), James Bolton (Plymouth, free), Jordy Hiwula (Doncaster, free), Charlie Daniels (released). Picture: Jack Thomas/Getty Images Photo: Jack Thomas