It’s hardly surprising, though, given the ins and outs at Fratton Park since the end of last season.
Yet it’s a term that describes most League One clubs’ plans of attack ahead of the 2021-22 campaign.
Indeed, with 24 teams in the third tier and 129 deals already completed to date, it suggests that few sides were happy with their lot when the summer transfer window eventually opened.
And with 155 outgoings confirmed (does not include loan deals), clubs are going for an entirely fresh approach in their bid to win promotion to the Championship.
Here’s a guide to all those transfers to date and proof that Cowley isn’t the only League One boss with his work cut out this summer.
Indeed, with 24 teams in the third tier and 129 deals already completed to date, it suggests that few sides were happy with their lot when the summer transfer window eventually opened.
21. Sheffield Wednesday
IN: Dennis Adeniran (Everton, undisclosed), Jaden Brown (Huddersfield, free).
OUT: Jordan Rhodes (Huddersfield, free), Osaze Urhoghide (Celtic, undisclosed), Liam Shaw (Celtic, free), Matt Penney (Ipswich, free), Joost van Aken, Kadeem Harris, Elias Kachunga, Tom Lees, Moses Odubajo, Joey Pelupessy, Adam Reach, Keiren Westwood (all released). Picture Bruce Rollinson Photo: Bruce Rollinson
22. Shrewsbury
IN: Matt Pennington (Everton, free), Luke Leahy (Bristol R, free), Ryan Bowman (Exeter, undisclosed), Elliott Bennett (Blackburn, free).
OUT: Curtis Main (St Mirren, free), Brad Walker (Port Vale, free), Ro-Shaun Williams (Doncaster, free), Scott Golbourne (retired), David Edwards (Bala Town, free), Sean Goss, Donald Love, Leon Clarke (all released). Photo: Jonathan Gawthorpe
23. Sunderland
IN: Alex Pritchard (Huddersfield, free), Callum Doyle (Man City, loan), Corry Evans (Blackburn, free).
OUT: Max Power (Wigan, free), Josh Scowen (Wycombe, free), George Dobson (Charlton, free), Charlie Wyke (Wigan, free), Chris Maguire (Lincoln, free), Remi Matthews (Crystal Palace, free), Callum McFadzean, Conor McLaughlin, Grant Leadbitter (all released).
Picture: James Chance/Getty Images Photo: James Chance
24. Wigan
IN: Jordan Cousins (Stoke, free), Tom Naylor (Pompey, free), Gwion Edwards (Ipswich, free), Max Power (Sunderland, free), Jack Whatmough (Pompey, free), Ben Amos (Charlton, free), Charlie Wyke (Sunderland, free), Stephen Humphrys (Rochdale, undisclosed).
OUT: Lee Evans (Ipswich, free), Kyle Joseph (Swansea, £500k), Chris Merrie (Tranmere, undisclosed), Zach Clough (Carlisle, free), Owen Evans (Cheltenham, free), Jamie Proctor (Port Vale, free), Dan Gardner, Alex Perry (both released). Photo: Daniel Chesterton