'Once you get that connection it can be really, really powerful' - incoming Portsmouth boss on rebuilding lost link with fans
Danny Cowley has given an insight into his experience of rebuilding a lost bond between fans and a football club.
The man set to be appointed as Kenny Jackett’s successor has told how he built Lincoln into a ‘powerful entity’ by reuniting the Imps with the people who made up the identity of the outfit.
Cowley helped oversee a memorable rise from the National League to League One in a memorable three-year stay, for a club who had felt down on its luck.
LATEST: The future of Portsmouth international starlet becomes clear with offers tabled for exit
LATEST: Development over future of Portsmouth defender linked with Hull City, Swindon Town, Mansfield Town and Leyton Orient this summer
BREAKING: Portsmouth eye ex-Aston Villa and Tottenham Hotspur pair as they weigh up plundering League One rivals
Portsmouth boss' verdict on latest speculation over Leicester City’s George Hirst and reveals likely destination for Ipswich Town, Blackburn Rovers and Blackpool target
Former Portsmouth and Swansea midfielder George Byers' angry reaction to Sheffield Wednesday substitution now watched more than 320,000 times on Sky Sports Twitter page
Lincoln also became the non-league club to reach the quarter-finals of the FA Cup in the 2016-17 campaign, knocking out two Championship sides and Premier League Burnley along the way, along with a 2018 Checkatrade Trophy win.
In an approach which will resonate with Pompey fans, who’d become disillusioned with where the team was headed under Kenny Jackett, Cowley explained how he got Lincoln going in the right direction after six years out of the Football League.
He told The Coaches’ Voice: ‘The club had lost its direction, so we tried to come in and bring an enthusiasm and direction.
‘We tried to connect the club back with the people and just tried to learn quickly what are the people? The people are really down-to-earth hard-working people.
‘So let’s try to find players who fit that, that the supporters could then align themselves with, understand, respect and be proud of.
‘And once you get that connection it can then be really, really powerful,
‘It’s not just about 11 players driving a club to success, it’s about a whole group of people.
‘It’s the staff, and we tried to really value them. We’re all cogs in a wheel here, no one is more important than anyone else.
‘If you’re the tea lady or the chairman, everybody gets treated the same with the same level of respect.‘I think we managed to get everybody to buy into that and be a part of that. That made us a really powerful entity.’
A message from the Editor, Mark Waldron
The News has launched a subscription offer which gives you unlimited access to all of our Pompey coverage, starting at less than 14p a day.
You can subscribe here to get the latest news from Fratton Park - and to support our local team of expert Pompey writers.