Hampshire Flag Company opens new showroom
At the start of the year, Hampshire Flag Company (HFC) officially opened its second premises next door to the business’s main factory in Waterlooville. Alongside new machinery and upgraded storage solutions, the team has also taken the opportunity to build a sleek showroom demonstrating their varied work.
Now, when a client visits HFC, they can not only see their skilled machinists and printers in action, but also meet the wider team, make use of the meeting room and view samples of finished work.
The HFC brand is best known for its flags and physical marketing assets seen in businesses across Hampshire. However, it is also seeing considerable growth in the exhibition and signage sectors.
The new showroom will feature a wide range of these items, allowing clients to fully immerse themselves and spark fresh ideas for what might be possible for their brand – perhaps opening up possibilities they hadn’t previously considered.
The HFC team want this space to be an all-encompassing visitor experience, spurring on new ideas for clients before they bring them life with visuals, expert craftmanship, and faultless installation.
Speaking of the new space, HFC’s Commercial Director, Rod Sessions says:
“We don’t see the addition of this showroom as simply a static room, it’s a 360° visitor centre. A client might walk in the door with one idea, but seeing their excitement as we explore a ton of other possibilities is fantastic. This space helps us shape our clients’ visions more clearly than ever before. It’s about bringing their hopes into reality – together.”
Businesses spend months planning their presence at an exhibition, knowing it needs to be on-brand, impactful, and memorable. Similarly, signage – whether internal or external – can play a crucial role in business operations, often needing to communicate an important message at a glance.
HFC can not only manufacture these elements to the highest standard, but also has an experienced in-house creative team providing bespoke design services, ensuring clients receive a finished product that feels cohesive and aligned with their brand.
Plus, HFC uses recyclable materials across its entire product range, ensuring items never go to landfill – something visitors can now see reflected in the showroom displays.
The team welcome both existing and prospective clients to visit the new space at Unit 11, Pipers Wood Industrial Park, Waterberry Drive, Waterlooville PO7 7XU.

