Why more people are choosing original art over mass-produced prints

As more people look to create homes with personality, many are turning away from mass-produced wall art in favour of original pieces created by independent artists.

According to Sarah-Jane Beacher, owner of Sage and Salt Studio in Petersfield, buying original artwork isn't just about filling an empty wall. It's about choosing something that tells a story.

"People often think original art is only for collectors or that it will be out of their price range, but that's rarely the case," said Sarah-Jane. "What we're seeing is more people wanting their homes to reflect who they are, rather than buying the same prints that thousands of other people have."

Unlike mass-produced artwork, every original piece has its own character and a direct connection to the artist who created it.

"Whether it's a painting, a ceramic piece, a piece of glass or a sculpture, there's something really special about knowing the person who made it. Customers love hearing the stories behind the work and meeting the artists whenever they can."

Sarah-Jane believes supporting local and independent artists has become increasingly important.

"People are becoming much more thoughtful about what they buy. Rather than filling their homes with things that everyone else has, they're choosing pieces that they'll enjoy for years and that also support creative people and small businesses."

This philosophy is reflected in Sage and Salt Studio's current Coastal Edit, a carefully curated exhibition bringing together the work of 24 UK artists. Rather than focusing on one style, the exhibition explores the coast through a wide range of media, including painting, ceramics, glass, jewellery and sculpture, with each artist offering their own interpretation of the theme.

"There isn't one way to represent the coast," Sarah-Jane explained. "Some artists are inspired by colour and movement, others by sea life, texture or natural materials. That's what makes the exhibition so interesting. Every artist has brought their own perspective."

Sarah-Jane hopes the exhibition will encourage people who have never visited an art gallery before to step inside.

"Galleries shouldn't feel intimidating. We'd love people to come in, have a look around and simply enjoy discovering the work. Whether someone leaves with a small ceramic keepsake or finds the perfect piece for their home, we've done our job."

The Coastal Edit runs until 15th August at Sage and Salt Studio, 4 Swan Street, Petersfield. Entry is free and the gallery is open Monday to Saturday from 9am to 5pm.