The Chairmakers, in Apless Lane, World’s End – west of Denmead – has teamed up with canine culinary chefs Paleo Ridge to put together a special pub menu for dogs.
And the offering – which includes grass-fed beef, wild rabbit, and outdoor-reared pork – has seen landlord Angus Reid selling 40 meals a week.
The 55-year-old said: ‘I spoke to some of the guys from Paleo Ridge who drink in the the pub and said when people were coming in they were buying sausages or steak for their dog.
‘We decided to come up with something a bit different.
‘Already it’s been a huge hit, empty plates and happy customers for both dogs and people, that’s what it is all about.’
And the food has proven to be a hit with the landlord's own dogs – Jack Russell and Terrier cross Mickey, and Toffee, a Yorkie Poodle cross – who are vital for the pub’s atmosphere, according to Angus.
He said: ‘It makes a pub more friendly. I'm surprised more pubs don't offer dog food menus.’
Portions cost £2.50 for a 250g pouch and £3.20 for a 500g pouch.
Tyler Daly, managing Director of Paleo Ridge, said he – alongside his dog Django – had enjoyed working on the ‘innovative partnership’.
Tyler added: ‘We believe this is the first partnership of this kind in the UK.
‘As a dog owner, I’m passionate about feeding the best diet possible.
‘It makes me very happy to be able to offer Paleo Ridge products to other dog owners in this setting, who enjoy eating out without leaving their dogs at home.
‘We plan to partner with other dog friendly pubs over the coming months, building on the success at The Chairmakers.’
The Fuller's-owned pub reopened after the national lockdown having undergone a £25,000 refurbishment.
Paleo Ridge was founded in 2014 after the Dalys' family dog became ill with bone cancer - which led to a new diet for their beloved pet and then a savvy business idea.
The company, based in Waterlooville, now services more than 1,500 orders every month, with their food pouches made using environmentally friendly sheep wool insulation to keep it fresh.