Havant florist helps domestic abuse charity by letting people take selfies with beautiful backdrops in exchange for donations
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Claire’s Floristry is running a charity campaign that uses selfies to raise money for a domestic abuse charity.
Owner Claire Lester initially set up an autumnal selfie station, complete with a handmade scarecrow and lots of autumn floral décor at the start of September.
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Hide AdShe encouraged passers-by to take a selfie with the seasonal set up, in return for a donation to Stop Domestic Abuse.
Although the selfie station was initially introduced as just a temporary bit of fun for people to take part in, she has decided to keep a similar set-up as a permanent part of her shop to continue supporting the charity.
Over the winter months she will bring in a giant snowman, which will be handmade by her mum, with Christmassy blooms and greenery.
Claire said: ‘Lots of people pass us by on the school run every morning and come along and snap a quick picture with the set up and I ended up getting a few donations, so I decided to keep it and rotate it on a seasonal basis so people can keep coming and getting new pictures with their little ones.
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Hide Ad‘I love the way the charity that I’ve gone for allows me to choose what the money donated will be used towards, like a party for the children. It’s such an important cause that’s close to my heart so I’m glad to be supporting it.’
The mum-of-one recently revamped her shop, which is run out of a converted caravan on her parents’ driveway in Maylands Road, Havant, decorating the van and giving the business a new, modern feel.
She has also put a strong focus on becoming more environmentally conscious and now stocks eco-friendly gifts, such as cards with seeds embedded within then, ‘bee bombs’ and handmade children’s clothing made out of cut-offs and remnants by Claire’s mum.
She has also ditched the plastic flower wrap and swapped it for paper in all of her arrangements.
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Hide AdShe chooses to only stock products from small independent businesses and a portion of the profits from the gifts go to the Bumblebee Conservation Trust.
Claire is the preferred florist for Portsmouth Football Club.
For more go to clairesfloristry.co.uk