Sports Direct, USC and Game store to open at Portsmouth's Cascades Shopping Centre

High street chain Sports Direct is opening a new store in Portsmouth this weekend.

Thursday, 29th October 2020, 4:00 pm

The flagship shop will be split over two floors and 51,000sq ft of trading space in Cascades Shopping Centre.

It will also include retail space for Evans Cycles, Game and luxury fashion store USC, which closed its shop in the centre last year.

Michael Murray, head of elevation for Frasers Group – which is opening the store - said: ‘We are really proud to open a new retail destination in Portsmouth. Our next-generation stores offer customers the biggest brands in sportswear, sports equipment and fashion, all under one roof.

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‘As we continue to grow throughout the UK, our ethos and commitment remains the same; we offer customers the biggest and best brands and unrivalled product choice.’

Customers at Game at the shop can also try out the 24-seat Belong Gaming Arena, which will provide a social space for competitive gamers as well as games, consoles and accessories for fans to join Portsmouth’s gaming community.

Portsmouth's Commercial Road earlier this year when non-essential shops reopened. Picture: Richard Lemmer

Murray added: ‘This is a major part of Sports Direct’s brand elevation strategy that will see a huge investment in a number of new stores, while upgrading and improving existing ones across the UK.

‘This is the strategic vision of the business as it aims to meet the demands of an ever more sophisticated consumer who is increasingly looking for only the very best brands and an enhanced shopping experience.’

It is not clear what will happen to the Sports Direct store that is currently in Commercial Road.

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