Cosham watch trader shares bittersweet business journey after two years running luxury Rolex showroom

Lewis Hoile, who runs LH Watch Trade at Lakeside Northarbour in Cosham, said his mother played a key role in establishing his luxury watch trading business. He opened his first showroom - where people can come to browse a selection of second-hand Rolex, AP, Omega, Cartier and RM watches by appointment – in February 2021. Tragically, Lewis found out that his mother had been killed in a car accident on the day he was given the keys to the showroom. His passion for the industry began after seeing ‘cash for gold’ adverts on television and decided to launch his own business 14 years ago.

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The 34-year-old entrepeneur explained that his passion stems from his love of the Rolex brand, and the growing popularity of luxury watches as an investment – which he said has mimicked the housing market.

Lewis said: ‘I had a shop in Gosport that opened in 2015 that opened doing cash for gold and I was selling jewellery in there as well. In 2016, that closed down because rent got high and gold sort of dried up. In the end, my passion has gone towards watches.

‘When I had the shop in Gosport, my mum came in every Wednesday for to teach me the book work, stocktaking, and helped me decorate it all. Then, the day I got my keys for Lakeside, two and a half years ago, she died. I got a phone call from my dad’s number and I was excited to tell him I’d got the keys - but a policeman was on the phone to say my mum had passed.

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Lewis has put a large photo of his mother in the showroom and said it feels as though she is watching over him. He added that the watch trade has mimicked the housing market over the past few years and that he is passionate about Rolex as a brand as well as the industry as a whole.

He added: ‘In the time I’ve been into them, they’ve evolved more into actually being a solid investment.’

Lewis runs the business with his wife Sharna who is co-director.