Gosport business start life jacket awareness campaign

Gosport-based Crewsaver has begun the ‘Are you #LifejacketSafe’ campaign, which will launch at Southampton Boat Show and aims to encourage sailors to always wear one when they’re on the water.

People at the show can be photographed in Crewsaver’s life-size photo frame and will be entered in a competition to win an Abu Dhabi ErgoFit Extreme lifejacket.

Hannah Burywood, marketing manager, said: ‘We looked at strong life jacket safety campaigns like the “Wear It!” campaign in the States, and wanted to put together a campaign that would create more awareness of lifejacket safety in the UK, celebrate those who are life jacket safe and provide information on how a life jacket actually works, life jacket maintenance.

‘Our overall aim is to keep users safe and better informed.

‘Hopefully this exciting, interactive initiative goes some way to achieving that.’