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The new store will be the first in Hampshire

A womenswear brand is opening its first outlet boutique in Gunwharf Quays next month.

Nobody’s Child has announced it will be adding to its portfolio with a new store at the outlet shopping centre at the start of next month - just in time for Christmas.

Spanning 1,300 sq ft, the new store marks an exciting milestone for the brand, where it will introduce a dedicated outlet concept to make its distinctive collections more accessible.

placeholder image — Gunwharf Quays | Umpf Ltd

Customers will be able to discover an edit of Nobody’s Child favourites, with prices slashed by up to 50 per cent.

Jody Plows, CEO of Nobody’s Child, said: “We’re so excited to open our first Nobody’s Child outlet boutique at Gunwharf Quays. It’s a fantastic opportunity to give our customers access to even more of the pieces they love at great prices. We’ve put a lot of thought into creating a space that feels special and true to the brand, and we’re delighted to be opening this new chapter for Nobody’s Child. We look forward to welcoming customersthrough the doors.”

The new store is set to open in unit 67 and is currently undergoing the finishing touches ahead of its launch, which is yet to be announced. The interior will combine a mix of reclaimed and vintage furniture and fittings, curated by Nobody’s Child’s in-house team to create a timeless design.

Amy de Groot, retail asset director at Landsec, said: “Nobody's Child choosing Gunwharf Quays for its first outlet boutique reflects the destination's appeal to brands exploring new opportunities for growth.

Nobody's Child is coming to Gunwharf Quays | Nobody's Child

“Its arrival brings a fresh addition to our fashion offer, giving visitors access to the brand's distinctive collections at outlet prices. Having already established a presence at Bluewater, Nobody's Child is a great example of how we're working with brands across our wider retail portfolio to support their expansion into the outlet market. Bringing newness to our outlet is central to our strategy, helping brands reach new audiences while broadening what customers can expect from an outlet destination.”

For more information about Nobody’s Child, click here.