Kleenex bins '˜Mansize' tissues after sexism complaints

Kleenex has binned '˜Mansize' branding from its tissue boxes after receiving complaints that the name is sexist.Â

Thursday, 18th October 2018, 10:06 am
Updated Thursday, 18th October 2018, 11:15 am
Mansize Kleenex tissues will be renamed Extra-Large. Picture: Martin Keene/PA Wir

The product, which has been on the shelf for 60 years, will be remained '˜Extra Large'. 

Kleenex has made the decision to ditch the '˜Mansize' branding after growing public demand for the name to be changed. 

The company has not revealed when the '˜Extra Large' tissue boxes would be hitting the shelves, but has told customers to keep an eye out for them. 

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Mansize Kleenex tissues will be renamed Extra-Large. Picture: Martin Keene/PA Wir

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Kimberley-Clark, which owns Kleenex, is making the branding change despite believing the product does not promote '˜gender inequality'. 

In a statement given to the Daily Telegraph, a spokesman said that despite this the company had registered a '˜consistent increase of complaints on gender concern' in relation to the '˜Mansize' tissues. 

He added: '˜Kimberly-Clark in no way suggests that being both soft and strong is an exclusively masculine trait, nor do we believe that the Mansize branding suggests or endorses gender inequality.

'˜Nevertheless, as we remain committed to developing the best possible products for our consumers and take any feedback extremely seriously.'

The re-branding will only impact big boxes of '˜Mansize' tissues at the moment, Kimberly-Clark has said, but the compact boxes will be renamed next year.