Loyalty app Oiyaa rolls out across Portsmouth encouraging people to shop local and giving a free £20 sign up credit

CUSTOMERS will be able to get their hands on offers, discounts and personalised rewards as a new loyalty app has launched in Portsmouth.

Promoted by Federation of Small Businesses
Monday, 20th September 2021, 10:33 am

Portsmouth is the UK’s second city to roll out new community loyalty platform Oiyaa, which connects local retailers and consumers, and encourages people to shop locally by partnering with small businesses to offer discounts and personalised rewards to customers who make purchases via the app.

Consumers simply download the app to see local offers, and they can start to earn loyalty rewards immediately. They will also receive an initial credit of loyalty tokens worth £20 which can be redeemed at multiple local businesses.

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New partnership with Oiyaa to roll out a new reward app connecting local retailers and consumers in Portsmouth Pictured: CEO of Oiyaa Neeta Dhorajiwala, The Mystic Coffee Lounge owner Kate May, sales and marketing lead from Heard About Sam Samantha McGrath and Charlotte Carter, freelance sales support from Mad As A Box Of Frogs Picture: Habibur Rahman

Oiyaa was designed by Neeta Dhorajawala, CEO of Localvalu, and it launched in Watford in June. It is also poised to launch in three other locations this year.

Now Neeta said she hopes it will become a nationwide app by the end of next year.

Neeta said: ‘We are fighting for what is valuable for the high street – rejuvenating the high street.

‘We believe that Oiyaa will be the go-to tool-of-choice for retailers in Portsmouth. We are excited to roll out here, as we played a major part in the Nectar Local trial, and our shareholders are based in Hampshire.’

Pictured: CEO of Oiyaa, Neeta Dhorajiwala Picture: Habibur Rahman

Marketing firm Heard About Sam will lead the project for Oiyaa in Portsmouth and it has already seen businesses such as The Mystic Coffee Lounge in Cosham sign up.

Kate May, who runs the cafe, said: ‘This is really good for the high street, to bring in new people to the shops. It’s a really good opportunity after the past 18 months to get people back in to the high street and support local businesses.’

Samantha McGrath, from Heard About Sam, said: ‘Oiyaa stands out as the newest app focusing on loyalty across the community. It’s important that Portsmouth’s businesses continue to grow, attract new customers and keep profits high.

‘Oiyaa offers a profit share to charities and organisations within the city, personally this makes it a natural choice to work closely in partnership with Shaping Portsmouth to ensure our community projects benefit from some extra funding.’

Oiyaa is free for customers.

It is open to open to all local businesses - from shops to hairdressers and from tradesmen to restaurants. There’s no minimum contract, no set-up fee or hardware costs, and it can also facilitate online ordering, pre bookings, order-at-the-table options, collections and deliveries at a fraction of the cost charged by other suppliers.

For more go to oiyaa.com/

Story by Kimberley Barber

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For further business support contact Emma Weatherstone, membership advisor Portsmouth & Solent Federation of Small Businesses on [email protected] or 07764432489